LOOMA — Business Storytelling for B2B
Click any text to edit · Saves in browser

B2B Business Storytelling

Your story is too
important to be
misunderstood.

Most brands shout. The smart ones make people stop. LOOMA cracks complex B2B narratives and turns them into marketing that opens doors — with investors, clients, and teams.

Book a discovery call No commitment. Just a conversation.
Brand Narrative Investor Decks Website & Digital Presentations Marketing Infrastructure Storytelling Sprints Conferences & Events Brand Narrative Investor Decks Website & Digital Presentations Marketing Infrastructure Storytelling Sprints Conferences & Events

Great product.
Strong team.
Unclear story.

  • You're deep in product and execution — marketing keeps falling to the bottom of the list.
  • Investors, partners, and buyers don't immediately grasp why this matters. Or why you.
  • You don't need more content. You need the right story — one that does the work across every touchpoint.

We become your
strategic story
partner.

LOOMA brings 20+ years of marketing leadership to B2B companies and startups that need more than deliverables. We find what genuinely differentiates you and build the infrastructure to show it.

We specialize in one thing: translating complex meaningful work into communication that moves people.

  • 01
    Brand Story & Messaging Distilling your value proposition and differentiators into language that lands across every channel.
  • 02
    Presentations & Investor Materials Pitches and decks that open doors with investors, clients and strategic partners.
  • 03
    Website & Digital Presence End to end: strategy copy design development. A site that works as hard as you do.
  • 04
    Conferences, Events & Offsites Brand experience design for the moments that matter. On stage and off.
  • 05
    Marketing Infrastructure & GTM The full stack: messaging content campaigns and the strategy that ties it all together.

How every engagement starts.

01
Understand

We map your DNA. What you do, why it matters and what makes you genuinely different.

02
Analyze

We look at your market, your audience and the gaps in how you show up. Then we find the opening.

03
Craft

We build the narrative. A clear compelling story that works across every platform and audience.

04
Build

We create the assets. Website, deck, content, brand language. Whatever the moment demands.

05
Embed

We stay in. Implementation tracking and ongoing refinement. Not a handoff and goodbye.

In good company

IQL Infinify Xeriex Dopa-X AgileMRI SoliDrip HIT Nara Hotels Red Bull Kineo IQL Infinify Xeriex Dopa-X AgileMRI SoliDrip HIT Nara Hotels Red Bull Kineo
Terry Farber, LOOMA
Terry Farber Founder, LOOMA

Two decades of marketing leadership. One clear focus.

I've been building marketing functions for companies and organizations for over 20 years — from early-stage startups to large enterprises, across tech, healthcare, education, and B2B.

What I do best: I take complex high-stakes work and turn it into communication that moves people. Not pretty content. Not noise. Communication that builds trust, attracts the right partners and creates real momentum.

I work with founders and executives who are genuinely trying to change something and need a partner that understands both the mission and the business.

Let's see if we're a fit
"

Terry and LOOMA brought clarity, creativity and sharp strategy to everything — from our brand narrative to our digital presence. With deep marketing expertise and a rare ability to translate vision into powerful messages, they helped us refine our voice online and beyond. Professional, insightful and a joy to work with.

Gad Marton  ·  CEO, SoliDrip

"

Finding a supplier who is a true professional, attentive and deeply understands your work is rare. LOOMA, led by Terry Farber, is exactly that. Thank you for the listening, the patience, the quality — and for the partnership on our journey from a local organization to a global one.

Eli Hilman  ·  Co-CEO, IQL

"

I worked with Terry for close to 3 years. Throughout that time I enjoyed her professionalism, her strategic thinking, her creativity and her constant drive to create content moves and business collaborations — which led to significant growth and an effective marketing system we still benefit from today.

Ofer Kalper  ·  CEO, Levinsky College

"

I highly recommend LOOMA's marketing services to any company that wants to promote its brand. Working with Terry and the team, we have a professional function that understands our organizational language, adapts to our changing needs and takes an active part in the thinking — not just the execution.

Sharon Goldman  ·  CEO, Hever Group

"

As a young startup, the precision of our story is critical to our business success. Terry and the team helped us crystallize our content strategy and translate our vision and values into a simple, accurate story that carries all the nuances and is easy to share with the world.

Inbar Sion  ·  CEO, Innovation Channel

"

Working with Terry and LOOMA was exactly what I needed: clear, thoughtful and truly holistic. They helped me translate what I do into a sharp, compelling presence that feels like me. Creative, patient and focused on what matters. Highly recommended.

Iris Freund  ·  CEO, Dots

"

The team at LOOMA nailed it completely and pinpointed EDU+ in such an intelligent and precise way. I have to say — at first I didn't know what to do with all their ideas. I'm a practical person. But I'm glad I let them lead. It was the smartest thing I did.

Julie Babai  ·  CEO, EDU+

"

After a lot of searching, we found Terry — who not only helped us tell our story accurately, but through her creative thinking gave us entirely new directions. Working with Terry and the team was easy and remarkably efficient, marked by high professionalism and responsiveness.

Idit Lachiani  ·  CEO, Valon

Is your story working
as hard as you are?

If the marketing feels like a constant bottleneck — let's have a 20-minute conversation. No deck needed, no prep required.